Ultimate Tips For A Great Logo Design With DesignEvo
Designing a logo is a complicated task. You should carefully carry out the preliminary ones and determine the direction that the logo design will take. But why is it important? Because a logo is the minimum representation of any company’s corporate identity and can greatly impact your audience. It is probably the first clue that your users have about the brand, and through this small visual identity, they can know a little about the brand or company.
If it is made properly, a logo has the ability to awaken certain feelings in users. So what does a good logo need? Below are some useful tips you should keep in mind to achieve a great logo design.
5 tips you should follow when designing your logo
The logo color.
It is unlikely to represent every aspect of a business or brand with just the logo. For this reason, in the previous interviews with the client, various questions are asked to determine the most important values and what feelings they want to associate with the brand or transmit to the end-user. A brand is quite complex and can encompass many aspects, so a series of characteristics are chosen from among all of them that best represent the brand, also taking into account the expectations and preferences of the target audience.
A logo is basically made up of shapes and colors. As a designer, you should know that shapes are just as expressive as colors. The thickness and length of the stroke and other characteristics that the shapes in your logo may have helped convey the brand’s personality and values. Colors also have an assigned meaning and emotion, so understanding color theory before defining a brand’s color scheme is an essential step. Make sure your logo not only looks good but really communicates through color and shapes.
Use object synthesis.
To design logos, you must work with the synthesis of elements because basically, that is what you are doing: you try to represent the most relevant values of the brand in a graphic and unified way. Simple shapes and flat colors are usually used to allow the logo to be identified more quickly by your audience.
And that is one of the objectives of a logo: to be the graphic representation of a brand and to generate remembrance in users. Of course, to generate remembrance, the audience must be in constant contact with the brand, but if a shape has more details, it is more difficult for users to remember it. This is the main reason why one usually works with the synthesis of elements in logo design. Therefore, a good logo must contain a synthesis of objects, simple forms, and easy users to assimilate.
Aim for durability over time.
Another characteristic that every good logo must have is that it lasts over time. We have often commented that when designing any website, it must look current, and therefore, it must be carefully evaluated, which are the most appropriate trends to implement. Trends come and go, but your website should continue to look modern no matter the time. The same rule applies to a logo.
As a designer, you must recognize which are the trends that will remain over time. It is enough to evaluate each one of them. A logo can be slightly modified, as is the case with Apple, but it must remain the same in essence. Otherwise, we would already be talking about a total redesign of the corporate identity that, in itself, has other valid reasons to be carried out. But the idea is not that you have a total logo redesign every 5 years, but rather that the logo evolves little by little.
Avoid using common shapes as abstract symbols.
As we have already mentioned, to work on a logo, it is essential to use the synthesis of elements to represent simple shapes that can be assimilated more quickly. In certain cases, abstract forms or even common forms represent some value or element in a logo. Although this is a totally valid idea, it has become u A common idea over time. And many designers employ it.
So it’s not unusual to come across circles, triangles, rhombuses, ovals, and other common shapes in the logo format. All these forms are used as a kind of abstraction of some concept, and it is the first idea that any designer usually comes up with. For this reason, it should be discarded. As you may already learn, one of the goals of a logo is to stand out and differentiate yourself from the rest and, with ideas like these, you won’t achieve it.
The logo as a symbol of distinction.
A logo has several objectives, as we have mentioned throughout this article. One of them is to represent the brand. Another refers to the recall in the mind of the user. And the last one is to differentiate the brand from the competition. While one brand can be distinguished from another by name, the most effective method is the logo.
A name can either communicate an idea to users or be totally abstract or have no meaning since it can be an invented word. But the logo can be used to differentiate yourself from the rest so that the audience can associate the brand with your logo. However, this is not achieved if the logo is not expressive enough on its own. The simplicity of shapes be sought to improve recall, but the logo is also memorable and distinctive.
Bonus: DesignEvo to help your faster your logo design.
Well, suppose you have got the above 5 tips, then surely the time for making your creativity to logo design. And here is a handy tool to assist you to design your logo effortlessly.
DesignEvo was established in 2017 and has helped millions of users to provide Logo production services. It has thousands of logo design templates for you to choose from, including various industries, such as restaurants, fitness, games, etc. There is always a logo design that suits your needs and is completely free. As long as you create a free account in DesignEvo, you can save unlimited logos you design.
The use of LogoMaker is super simple. It only takes three easy steps to make a professional logo in five minutes. First， choose a logo design template. After selecting the Logo, change its color, or add an icon, or modify the font to complete the production.